This article gives an overview of the request for proposal (RFP) process, which can often be challenging for those new to medical communications. Four key areas are outlined: understanding the RFP process, teamwork, the pitch process, and seeking feedback. For each area, advice and recommendations are provided with a view to helping, in particular, those who have to engage in business development activities for the first time.
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Victoria White
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Louisa Ludwig-Begall / Sarah Kabani
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Chris Monk