Medical education in a medcomms agency

Elodie du Potet

Volume 25, Issue 4 - Medical Education

Medical education in a medcomms agency

Author: Elodie du Potet

Abstract

Medcomms agencies provide services and counselling to pharmaceutical clients in many ways. Medcomms are currently strengthening medical education as a form of indirect communication strategy, which focuses on educating health professionals on specific therapeutic areas of a given product. This article describes the activities in a medcomms agency, why indirect communication fits in with the client’s commercialisation goals and how it may match with the writer’s professional interests or career prospects.

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References

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Volume 25, Issue 4 - Medical Education

Medical education in a medcomms agency

Author: Elodie du Potet

Abstract

References

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