Medical Writing Medical Writing in Oncology A rising tide: Hospitals and social media
mew-150pxjpg

Volume 21, Issue 1 - Medical Writing in Oncology

A rising tide: Hospitals and social media

Abstract

The advent of social media has changed the face of healthcare communications. More and more hospitals are recognizing this fact and seeking to integrate tools like Twitter® and Facebook® into their own communications strategies. This article gives an overview of the challenges clinics are facing vis-à-vis social media, and of the benefits they reap when the new tools are used effectively. Trends in social media use by hospitals in North America and Europe are highlighted and a range of best practice examples given. These include brand and crisis management, patient and physician education, fundraising, community building, and recruitment. Finally, the shifting role of medical writers and communicators toward social media management is explained.

Download the full article

References

  1. U Schoenberg. Tricky terrain: healthcare and social media, The Write Stuff/J Eur Med Writers Assoc 2011;20(4):240–243.
  2. Thaker SI, Nowacki AS, Mehta NB, Edwards AR. How U.S. hospitals use social media. Ann Intern Med 2011;154:707–708.
  3. Hawker MD. Social networking in the National Health Service in England: a quantitative analysis of the online identities of 152 primary care trusts. Stud Health Technol Inform 2010;160(1):356–360. Hospital Social Network List (updated 19 October, 2010).
  4. Lewison G, Tootell S, Roe P, Sullivan R. How do the media report cancer research? A study of the UK's BBC website. Br J Cancer 2008;99(4):569–76.
  5. Fishman J, Ten Have T, Casarett D. Cancer and the media: how does the news report on treatment and outcomes? Arch Intern Med 2010;170(6):515–8.

Search

Articles

About the Medical Writing Journal
Oncology and medical writers
Message from the President
The war on cancer – What is the enemy, and are we winning?
Medical writing for cancer trials and submissions
Developing a treatment for ovarian cancer
The evolving landscape of medical education in oncology
Some considerations on the safety evaluation section of clinical study reports for studies with anticancer drugs
Identifying appropriate journals in which to publish original research on vaccines against human infectious diseases
New myths about English
From researcher in Europe to medical writer in India
Imaging techniques in oncology
Is cancer preventable? A literature review
A rising tide: Hospitals and social media
In the Bookstores
Journal Watch
The Webscout
Manuscript Writing
Regulatory Writing
Good Writing Practice
Out On Our Own
Translation Section

Member Login

Links

The Write Stuff Archive Contact Instructions for Authors Feature Article Template (Word) Journal Policies

Editoral Board

Editor-in-Chief:

Co-Editor:

Managing Editor

show all +

Associate Editors:

Section Editors:

Ad-hoc Editors:

  • Amy Whereat (SpeaktheSpeech Consulting, Asnieres sur Seine, France)

Editor Emeritus: