Medical Writing Preclinical Studies Six communication rules for scientific presentations and writing

Volume 26, Issue 4 - Preclinical Studies

Six communication rules for scientific presentations and writing


In our daily work as coaches and writing trainers, we often work with young scientists who are at the beginning of their careers. When they want to publish their first scientific research paper or when they decide to give their first lecture at an international congress, they perceive these challenges as hurdles that need to be overcome separately. They might think that each of these tasks, writing and presenting, has its own rules and requirements that need to be learned and internalised. In our consulting practice, however, we often feel that the same principles apply to both scientific writing and presenting. Therefore, we have defined the following six communication rules.
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  2. Strack F, Martin LL, Stepper S. Inhibiting and facilitating conditions of the human smile: a nonobtrusive test of the facial feedback hypothesis. J Pers Soc Psychol. 1988;54(5):768–77. Available from: http://
  3. Dilts RB, Delozier JA. Encyclopedia of systemic neuro-linguistic programming and NLP new coding. Scotts Valley, CA: NLP University Press; 2000. Available from: http://



Preclinical studies
President’s Message
EMWA celebrates 25 years
Preclinical research in drug development
An introduction to little-known aspects of nonclinical regulatory writing
Reporting of preclinical research: What do we get told – when and how?
Mind the gap – towards complete and transparent reporting of animal research
The reproducibility crisis in preclinical research – lessons to learn from clinical research
Nonclinical studies in the Russian Federation — Problems, regulatory norms, and harmonisation with international standards
How to survive Brexit as an independent medical writer
Creation of a patient-centric patient lay summary in the local language
Six communication rules for scientific presentations and writing
So, you want to be a medical journalist?
News from the EMA
Profile: An interview with Steven Walker
Getting Your Foot in the Door
In the Bookstores
Journal Watch
The Webscout
Good Writing Practice
Medical Communications
Out on Our Own

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