This article highlights that patient-centric landing pages offer a powerful and effective solution to the persistent challenges of clinical trial enrolment. Besides, implementing these strategies can also bridge the awareness gap and accelerate access to vital new treatments. By addressing patient needs and offering clear, accessible information and addressing patients’ concerns directly, we can overcome all the above-mentioned barriers. The potential for increased recruitment and patient engagement underscores the value of this strategy.

 Medical Writing. 2025;34(2):40–42. https://doi.org/10.56012/giwf3698