Medical Writing Communicating With the Public Public perceptions of health information generated by AI: A research study
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Volume 34, Issue 2 - Communicating With the Public

Public perceptions of health information generated by AI: A research study

Abstract

Artificial intelligence (AI) integration in clinical practice has intensified in the last few years, from systems analysing and interpreting existing data to generative AI systems capable of creating new information and offering new possibilities for patient communication. However, the publics perception of AI- generated health information remains largely unexplored. This study aimed to assess public trust in AI-generated health information, identifying influencing factors on their trust and evaluating the accuracy of AI-produced content. A mixed-method approach was employed, involving a survey distributed via social media to individuals with recent access to health information. Results revealed that while the public knew AI systems’ capabilities, their trust in AI-generated content was moderate. Key concerns included: the accuracy of the information, potential biases in AI algorithms, and ethical issues related to privacy. Results showed that transparency, healthcare professional endorsements, and clear evidence of accuracy are critical in building trust in AI-generated health information. Addressing these concerns is essential for successfully integrating AI into patient communication, to enable the reliability and use of AI as an ethical tool in healthcare.

Medical Writing. 2025;34(2):70–73. https://doi.org/10.56012/itdm3913

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Editor-in-Chief

Raquel Billiones

Co-Editors

Evguenia Alechine

Jonathan Pitt

Managing Editor

Victoria White

Deputy Managing Editor

Alicia Brooks Waltman

Associate Editors

Anuradha Alahari

Jennifer Bell

Nicole Bezuidenhout

Claire Chang

Barbara Grossman

Sarah Milner

John Plant

Sampoorna Rappaz

Amy Whereat

Section Editors

Daniela Kamir

AI/Automation

Jennifer Bell

Biotechnology

Nicole Bezuidenhout 

Digital Communication

Somsuvro Basu

EMWA News 

Adriana Rocha

Freelancing

Ana Sofia Correia 

Gained in Translation

Ivana Turek

Getting Your Foot in the Door

Wendy Kingdom / Amy Whereat

Good Writing Practice

Pablo Izquierdo / Alison McIntosh 

In the Bookstores

Maria Kołtowska-Häggström

Lingua Franca and Beyond

Maddy Dyer

Publications

Lisa Chamberlain-James

Medical Communications/Writing for Patients

Payal Bhatia

Medical Devices

Evguenia Alechine

My First Medical Writing

Anuradha Alahari

News from the EMA

Tiziana von Bruchhausen

Pharmacovigilance

Clare ChangZuo Yen Lee 

Regulatory Matters

Sam Hamilton

Regulatory Public Disclosure

Louisa Ludwig-Begall / Sarah Kabani

The Crofter: Sustainable Communications

Jeff Blair / Luiza Ventura

Veterinary Writing

Editors Emeritus

Elise Langdon-Neuner

Phil Leventhal

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Chris Monk