Medical Writing Medical Education Writing for mixed-media training programmes

Volume 25, Issue 4 - Medical Education

Writing for mixed-media training programmes

Abstract

Effective learning and development tools are important in spreading and consolidating knowledge within any pharmaceutical or biotechnology company. Medical communications professionals may be involved in creating training materials for many purposes, from disseminating scientific concepts to helping employees refine their customer engagement skills. Creating effective training solutions that offer the right training and development opportunities for the intended audience may require harnessing a blend of virtual, self-directed, and face-to-face approaches, and will almost certainly entail an understanding of the principles of instructional design. eLearning will often form the core of a training programme, offering flexibility for both employer and learner. However, despite the current focus on digital materials, face-to-face training remains essential in any well-rounded learning approach. Whatever the training method, to ensure that newly-acquired knowledge becomes embedded, the content of each training element must be written in a style that suits the learning needs and delivery method.

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References

  1. Wiggins GP, McTighe J. Understanding by Design. Alexandria, VA: Association for Supervision & Curriculum Development; 2005.

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EMWA News
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Lessons from building an accredited medical conference: Design and delivery
Medical education in a medcomms agency
Patient education in clinical trials and throughout the product lifecycle
Writing, publishing, and disseminating a medical review
CME in the Deutsches Ärzteblatt and the development of multiple choice questions for medical educational purposes
Covering a medical advisory board meeting and creating the report or publication: The role of the professional medical writer
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News from the EMA
Journal Watch
In The Bookstores
The Webscout
Good Writing Practice
Medical Communications
Getting Your Foot in the Door
Profile: An Interview with the organisers of the first Internship Forum
Out on Our Own

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Raquel Billiones

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Evguenia Alechine

Jonathan Pitt

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Victoria White

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Alicia Waltman

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Anuradha Alahari

Jennifer Bell

Clare Chang

Barbara Grossman

Daniela Nakagawa

Joselita T. Salita

Petal Smart

Amy Whereat

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Nicole Bezuidenhout 

Digital Communication

Somsuvro Basu

EMWA News       

Aurélie Gobet / Paolo Rega

Gained in Translation

Ivana Turek

Getting Your Foot in the Door

Wendy Kingdom / Amy Whereat

Good Writing Practice

Alison McIntosh / Stephen Gilliver

In the Bookstores

Maria Kołtowska-Häggström

Lingua Franca and Beyond

Phil Leventhal

Manuscript Writing

Lisa Chamberlain-James

Medical Communications/Writing for Patients

Namrata Upadhyay

Medical Devices

Evguenia Alechine

My First Medical Writing

Anuradha Alahari

News from the EMA

Laura Kehoe

Out on Our Own

Tiziana von Bruchhausen

Pharmacovigilance

Jennifer Clemens

Regulatory Matters

Sam Hamilton

Regulatory Public Disclosure

Claire Gudex

Teaching Medical Writing

Kimi Uegaki

The Crofter: Sustainable Communications

Jennifer Bell / Louisa Marcombes

Veterinary Writing

Editors Emeritus

Elise Langdon-Neuner

Phil Leventhal

Lay out Designer

Chris Monk