Medical Writing Medical Writing Education Pleasing the reader by pleasing the eye—Part 2 Page layout and readability

Volume 22, Issue 1 - Medical Writing Education

Pleasing the reader by pleasing the eye—Part 2 Page layout and readability


The purpose of page layout is to consciously arrange text and graphics on a page in a way that supports the reading process and allows the reader to effortlessly follow the flow of information. It should blend words and images into an effective whole. Many of the basic principles of page layout in use today date back to the times when book printing was born in the Renaissance. The Industrial Revolution and Gestalt theory likewise have left their distinctive imprints on page design. The page designer's job, then, is to read and digest the text before making specific style choices and creating a layout that supports the writer's message.

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Medical writing education
Message from the President
EMWA's position on ghostwriting
Essential modules for teaching publication writers
Combined workshops on medical writing and publication ethics for Japanese postgraduate students and faculty members
Teaching scientific writing to non-native English speakers
A field guide to medical writing training
Teaching scientific writing using the learner-centred approach
On educating the medical writer
Learning and teaching clinical writing
Your professional association: A great way to expand your skills and advance your career
Pleasing the reader by pleasing the eye—Part 2 Page layout and readability
Implications of clinical trial data sharing for medical writers
In the Bookstores
Journal Watch
The Webscout
Manuscript Writing
Regulatory Writing
Medical Journalism
Medical Communication
Out On Our Own
The Light Stuff


The Write Stuff Archive Contact Instructions for Authors Article Template (Word) Journal Policies

Editoral Board


Raquel Billiones


Evguenia Alechine

Jonathan Pitt

Managing Editor

Victoria White

Deputy Managing Editor

Alicia Brooks Waltman

Associate Editors

Anuradha Alahari

Jennifer Bell

Nicole Bezuidenhout

Claire Chang

Barbara Grossman

Sarah Milner

John Plant

Sampoorna Rappaz

Amy Whereat

Section Editors

Daniela Kamir


Jennifer Bell


Nicole Bezuidenhout 

Digital Communication

Somsuvro Basu

EMWA News 

Ana Sofia Correia 

Gained in Translation

Ivana Turek

Getting Your Foot in the Door

Wendy Kingdom / Amy Whereat

Good Writing Practice

Alison McIntosh 

In the Bookstores

Maria Kołtowska-Häggström

Lingua Franca and Beyond

Maddy Dyer


Lisa Chamberlain-James

Medical Communications/Writing for Patients

Payal Bhatia

Medical Devices

Evguenia Alechine

My First Medical Writing

Anuradha Alahari

News from the EMA

Adriana Rocha


Tiziana von Bruchhausen


Clare ChangZuo Yen Lee 

Regulatory Matters

Sam Hamilton

Regulatory Public Disclosure

Claire Gudex

Teaching Medical Writing

Louisa Ludwig-Begall / Sarah Kabani

The Crofter: Sustainable Communications

Louisa Marcombes

Veterinary Writing

Editors Emeritus

Elise Langdon-Neuner

Phil Leventhal

Layout Designer

Chris Monk