Medical Writing Medical Writing in Oncology A rising tide: Hospitals and social media

Volume 21, Issue 1 - Medical Writing in Oncology

A rising tide: Hospitals and social media


The advent of social media has changed the face of healthcare communications. More and more hospitals are recognizing this fact and seeking to integrate tools like Twitter® and Facebook® into their own communications strategies. This article gives an overview of the challenges clinics are facing vis-à-vis social media, and of the benefits they reap when the new tools are used effectively. Trends in social media use by hospitals in North America and Europe are highlighted and a range of best practice examples given. These include brand and crisis management, patient and physician education, fundraising, community building, and recruitment. Finally, the shifting role of medical writers and communicators toward social media management is explained.

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About the Medical Writing Journal
Oncology and medical writers
Message from the President
The war on cancer – What is the enemy, and are we winning?
Medical writing for cancer trials and submissions
Developing a treatment for ovarian cancer
The evolving landscape of medical education in oncology
Some considerations on the safety evaluation section of clinical study reports for studies with anticancer drugs
Identifying appropriate journals in which to publish original research on vaccines against human infectious diseases
New myths about English
From researcher in Europe to medical writer in India
Imaging techniques in oncology
Is cancer preventable? A literature review
A rising tide: Hospitals and social media
In the Bookstores
Journal Watch
The Webscout
Manuscript Writing
Regulatory Writing
Good Writing Practice
Out On Our Own
Translation Section

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