Volume 21, Issue 2 - Medical Writing in Paediatrics
The moving image and your business
Author: Phil Moran
Abstract
Using online video to promote business is widespread, but the skills required to make effective use of the medium are relatively rare. Dr Phil Moran discusses some basic ways to improve video production, ranging from advice on the technology through to the front of camera presentation. Future developments of online video are also discussed and Dr Moran asserts that the rules of story telling will still be effective.
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References
- Shaw, A. "The Heart Guy" Available from: http://www.adamshaw.co/
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