Medical Writing Non-Clinical Health Writing Medical Communication

Volume 23, Issue 3 - Non-Clinical Health Writing

Medical Communication


Imagine the scene… You'd like a new car. You'd like a top-of-the-range new car. And you'd like it for a decent price. So you have a look around, and pretty soon, you have a bundle of car brochures in your hand with a variety of models and prices. Do you then email Audi, Porsche, Fiat, and Volvo (for example) and say ‘OK guys, I have some money to buy a car, so let's have an auction to see who can reduce their prices the most and that's the car I'll buy’?


  1. Wheaton G. Reverse auctions: when to use them. EPIQ: Advanced Supply Management. 2009. Available from:
  2. Wyld DC. Reverse auctioning: saving money and increasing transparency. IBM using technology series. 2011. Available from:
  3. Wheaton G. Reverse auctions: overview. EPIQ: Advanced Supply Management. 2010. Available from:
  4. Puschmann T, Alt R. Successful use of e-procurement in supply chains. Supply Chain Manag Int J 2005;10(2):122–33.
  5. Losch A, Lambert S. Information behaviour in e-reverse auctions. J Enterprise Inf Manag 2007;20(4):447–64.
  6. Kaufmann L, Carter CR. Deciding on the mode of negotiation: to auction or not to auction electronically. J Supply Chain Manag 2004;40(2):15–26.
  7. Sudhaman A. GSK review sparks industry debate over reverse auctions. The Holmes Report, 14 March 2011.
  8. Thill M. Are reverse auctions a nail in the coffin of buyer-seller relationships? Repertoire 2004;12(04):Article # 1823.
  9. Kortesoja E. Savings from reverse auctions not being maximized. Federal News Radio: Veteran Affairs News. [cited 2014 Jan 11]. Available from:



Non-clinical health writing
President's Message
EMWA social media team
Opportunities in veterinary writing
Veterinary regulatory writing in Europe
Exploring veterinary science, a little-known translation specialisation
Cosmetic regulatory writing
REACH chemical dossiers? Yes, please!
Pesticide dossiers, an opportunity for medical writers
Nanoapplications – From geckos to human health
Medical writing for in vitro diagnostics: A different approach for the ‘hidden’ side of healthcare
Writing bioanalytical reports
Letter to the Editor: Because you're worth it?
Cost comparison of salaried and freelance medical writers working in Europe
Profile: An interview with Fernando Navarro on the brand new platform ‘Cosnautas’
Key factors a pharmaceutical company should consider while outsourcing medical writing services
Working with authors to develop high-quality, ethical clinical manuscripts: Guidance for the professional medical writer
News from the EMA
The Webscout
English Grammar and Style - Points of view
Medical Communication
In the Bookstores
Out On Our Own

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  • Amy Whereat (SpeaktheSpeech Consulting, Asnieres sur Seine, France)

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