Medical Writing Non-Clinical Health Writing Medical Communication

Volume 23, Issue 3 - Non-Clinical Health Writing

Medical Communication


Imagine the scene… You'd like a new car. You'd like a top-of-the-range new car. And you'd like it for a decent price. So you have a look around, and pretty soon, you have a bundle of car brochures in your hand with a variety of models and prices. Do you then email Audi, Porsche, Fiat, and Volvo (for example) and say ‘OK guys, I have some money to buy a car, so let's have an auction to see who can reduce their prices the most and that's the car I'll buy’?

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  1. Wheaton G. Reverse auctions: when to use them. EPIQ: Advanced Supply Management. 2009. Available from:
  2. Wyld DC. Reverse auctioning: saving money and increasing transparency. IBM using technology series. 2011. Available from:
  3. Wheaton G. Reverse auctions: overview. EPIQ: Advanced Supply Management. 2010. Available from:
  4. Puschmann T, Alt R. Successful use of e-procurement in supply chains. Supply Chain Manag Int J 2005;10(2):122–33.
  5. Losch A, Lambert S. Information behaviour in e-reverse auctions. J Enterprise Inf Manag 2007;20(4):447–64.
  6. Kaufmann L, Carter CR. Deciding on the mode of negotiation: to auction or not to auction electronically. J Supply Chain Manag 2004;40(2):15–26.
  7. Sudhaman A. GSK review sparks industry debate over reverse auctions. The Holmes Report, 14 March 2011.
  8. Thill M. Are reverse auctions a nail in the coffin of buyer-seller relationships? Repertoire 2004;12(04):Article # 1823.
  9. Kortesoja E. Savings from reverse auctions not being maximized. Federal News Radio: Veteran Affairs News. [cited 2014 Jan 11]. Available from:



Non-clinical health writing
President's Message
EMWA social media team
Opportunities in veterinary writing
Veterinary regulatory writing in Europe
Exploring veterinary science, a little-known translation specialisation
Cosmetic regulatory writing
REACH chemical dossiers? Yes, please!
Pesticide dossiers, an opportunity for medical writers
Nanoapplications – From geckos to human health
Medical writing for in vitro diagnostics: A different approach for the ‘hidden’ side of healthcare
Writing bioanalytical reports
Letter to the Editor: Because you're worth it?
Cost comparison of salaried and freelance medical writers working in Europe
Profile: An interview with Fernando Navarro on the brand new platform ‘Cosnautas’
Key factors a pharmaceutical company should consider while outsourcing medical writing services
Working with authors to develop high-quality, ethical clinical manuscripts: Guidance for the professional medical writer
News from the EMA
The Webscout
English Grammar and Style - Points of view
Medical Communication
In the Bookstores
Out On Our Own


The Write Stuff Archive Contact Instructions for Authors Article Template (Word) Journal Policies

Editoral Board


Raquel Billiones


Evguenia Alechine

Jonathan Pitt

Managing Editor

Victoria White

Deputy Managing Editor

Alicia Brooks Waltman

Associate Editors

Anuradha Alahari

Jennifer Bell

Nicole Bezuidenhout

Claire Chang

Barbara Grossman

Sarah Milner

John Plant

Sampoorna Rappaz

Amy Whereat

Section Editors

Daniela Kamir


Jennifer Bell


Nicole Bezuidenhout 

Digital Communication

Somsuvro Basu

EMWA News 

Ana Sofia Correia 

Gained in Translation

Ivana Turek

Getting Your Foot in the Door

Wendy Kingdom / Amy Whereat

Good Writing Practice

Alison McIntosh 

In the Bookstores

Maria Kołtowska-Häggström

Lingua Franca and Beyond

Maddy Dyer


Lisa Chamberlain-James

Medical Communications/Writing for Patients

Payal Bhatia

Medical Devices

Evguenia Alechine

My First Medical Writing

Anuradha Alahari

News from the EMA

Adriana Rocha


Tiziana von Bruchhausen


Clare ChangZuo Yen Lee 

Regulatory Matters

Sam Hamilton

Regulatory Public Disclosure

Claire Gudex

Teaching Medical Writing

Louisa Ludwig-Begall / Sarah Kabani

The Crofter: Sustainable Communications

Louisa Marcombes

Veterinary Writing

Editors Emeritus

Elise Langdon-Neuner

Phil Leventhal

Layout Designer

Chris Monk