Volume 24, Issue 1 - Plain Language and Readability
Get real: Avoiding corporate gobbledygook
Author: Julie Charlesworth
Abstract
One spring morning, I was wandering ‘lonely as a cloud’ with a ‘host of golden daffodils’ before me. Then someone stopped me in my tracks:
What do you think of the changes in Big Pharma?
The illusion was shattered. There was an ominous silence. The clouds gathered. With a flash of lightning, the tension was unleashed, and thoughts came flooding in ready to be verbalised but hopefully never completely tamed.
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