Medical Writing Soft Skills for Medical Writers The balancing act: Leading creative teams for clear, accurate science communication
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Volume 33, Issue 2 - Soft Skills for Medical Writers

The balancing act: Leading creative teams for clear, accurate science communication

Abstract

Leading a team is inherently complex, requiring managers to juggle diverse organisational goals, meet superiors’ expectations, and cater to individual team member needs. The challenge intensifies when leading creative teams in a scientific environment. Here, bridging the apparent work-culture gap between scientific and communications disciplines is key. Leaders must ensure scientific accuracy while crafting communication that resonates with the target audience.

This article dives into the specific challenges faced by medical writers and other science communication teams: achieving clear, engaging communication without compromising scientific precision. It explores the complexities of leading such creative teams within a rigorous scientific environment. Effective leadership extends beyond mere results; it cultivates a team culture that both unleashes creative potential and prioritises meticulous fact-checking. The article presents strategies for fostering a high-performing team and addresses the perceived tension between scientific rigor and audience-friendly communication.

Medical Writing. 2024;33(2):60–3. https://doi.org/10.56012/mbxw3656

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The balancing act: Leading creative teams for clear, accurate science communication
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News from the EMA
Digital Communication
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Publications
Freelancing
Regulatory Matters
The Crofter: Sustainable Communications
Good Writing Practice
Abstracts from the 57th EMWA Conference Poster Session
Snapshots from EMWA's 57th Conference - Valencia

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Editoral Board

Editor-in-Chief

Raquel Billiones

Co-Editors

Evguenia Alechine

Jonathan Pitt

Managing Editor

Victoria White

Deputy Managing Editor

Alicia Brooks Waltman

Associate Editors

Anuradha Alahari

Jennifer Bell

Nicole Bezuidenhout

Claire Chang

Barbara Grossman

Sarah Milner

John Plant

Sampoorna Rappaz

Amy Whereat

Section Editors

Daniela Kamir

AI/Automation

Jennifer Bell

Biotechnology

Nicole Bezuidenhout 

Digital Communication

Somsuvro Basu

EMWA News 

Adriana Rocha

Freelancing

Ana Sofia Correia 

Gained in Translation

Ivana Turek

Getting Your Foot in the Door

Wendy Kingdom / Amy Whereat

Good Writing Practice

Pablo Izquierdo / Alison McIntosh 

In the Bookstores

Maria Kołtowska-Häggström

Lingua Franca and Beyond

Maddy Dyer

Publications

Lisa Chamberlain-James

Medical Communications/Writing for Patients

Payal Bhatia

Medical Devices

Evguenia Alechine

My First Medical Writing

Anuradha Alahari

News from the EMA

Tiziana von Bruchhausen

Pharmacovigilance

Clare ChangZuo Yen Lee 

Regulatory Matters

Sam Hamilton

Regulatory Public Disclosure

Louisa Ludwig-Begall / Sarah Kabani

The Crofter: Sustainable Communications

Jeff Blair / Luiza Ventura

Veterinary Writing

Editors Emeritus

Elise Langdon-Neuner

Phil Leventhal

Layout Designer

Chris Monk