Volume 24, Issue 3 - The Medical Writing Business
Profile: An interview with Dawn Bentley: How personal branding can advance your professional career!
Author: Laura C. Collada Ali
Abstract
According to Wikipedia, coaching is ‘training or development in which a person called ‘coach’ supports a learner in achieving a specific personal or professional goal’.1 While on the other side, ‘personal branding’ is defined as ‘people and their careers marketed as brands'.2 Nevertheless, we have the impression that there is much more to these simple definitions and we have turned to expert Dawn Bentley to better understand how ‘branding’ can help medical writers advance their careers.
Download Full Article
You must be a member of EMWA in order to download the full article.
EMWA members please log in to download the full article.
If you would like to become a member of EMWA, please join here.
References
- Wikipedia. Coaching [updated 2015 Apr 17; cited 2015 Apr 17]. Available from: http://en.wikipedia.org/wiki/Coaching
- Wikipedia. Branding [updated 2015 Apr 17; cited 2015 Apr 17]. Available from: http://en.wikipedia.org/wiki/Branding
Visit the EMWA website
Search
Articles
Member Login
Links
Editoral Board
Editor-in-Chief
Co-Editors
Managing Editor
Victoria White
Deputy Managing Editor
Alicia Waltman
Associate Editors
Section Editors
Digital Communication
EMWA News
Gained in Translation
Getting Your Foot in the Door
Good Writing Practice
Alison McIntosh / Stephen Gilliver
In the Bookstores
Manuscript Writing
Medical Communications/Writing for Patients
Medical Devices
My First Medical Writing
News from the EMA
Out on Our Own
Regulatory Matters
Regulatory Public Disclosure
Teaching Medical Writing
The Crofter: Sustainable Communications
Veterinary Writing
Editors Emeritus
Lay out Designer
Chris Monk