According to Wikipedia, coaching is ‘training or development in which a person called ‘coach’ supports a learner in achieving a specific personal or professional goal’.1 While on the other side, ‘personal branding’ is defined as ‘people and their careers marketed as brands'.2 Nevertheless, we have the impression that there is much more to these simple definitions and we have turned to expert Dawn Bentley to better understand how ‘branding’ can help medical writers advance their careers.
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Deputy Managing Editor
Gained in Translation
Getting Your Foot in the Door
Good Writing Practice
In the Bookstores
Medical Communications/Writing for Patients
My First Medical Writing
News from the EMA
Out on Our Own
Regulatory Public Disclosure
Teaching Medical Writing
The Crofter: Sustainable Communications
Lay out Designer