Volume 24, Issue 3 - The Medical Writing Business
Profile: An interview with Dawn Bentley: How personal branding can advance your professional career!
Author: Laura C. Collada Ali
Abstract
According to Wikipedia, coaching is ‘training or development in which a person called ‘coach’ supports a learner in achieving a specific personal or professional goal’.1 While on the other side, ‘personal branding’ is defined as ‘people and their careers marketed as brands'.2 Nevertheless, we have the impression that there is much more to these simple definitions and we have turned to expert Dawn Bentley to better understand how ‘branding’ can help medical writers advance their careers.
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References
- Wikipedia. Coaching [updated 2015 Apr 17; cited 2015 Apr 17]. Available from: http://en.wikipedia.org/wiki/Coaching
- Wikipedia. Branding [updated 2015 Apr 17; cited 2015 Apr 17]. Available from: http://en.wikipedia.org/wiki/Branding
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Editor-in-Chief:
- Phillip Leventhal (4Clinics, Lyon, France)
Co-Editor:
- Stephen Gilliver (TFS Trial Form Support, Lund, Sweden)
Managing Editor
- Victoria White (Tampa, Florida, USA) Email: MEW@emwa.org
Associate Editors:
- Anuradha Alahari (PAREXEL International, Paris, France)
- Raquel Billiones (Clinipace, Zurich, Switzerland)
- Barbara Grossman (Hawkeye Medical Limited, Berkshire, UK)
- Joselita T Salita (Freelance, Bremen, Germany)
- Katharine Webb (INC Research, in Munich, Germany)
- Nathan Susnik (Hanover Medical School, Hanover, Germany)
Section Editors:
- Alison McIntosh (ICON Clinical Research, Hampshire, UK)
- Karin Eichele (Novartis Pharma, Nürnberg, Germany)
- Greg Morley (Freelance, Madrid, Spain)
- Wendy Kingdom (Wendy Kingdom Ltd., Dulverton, UK)
- Lisa Chamberlain-James (Trilogy Writing and Consulting, Norfolk, UK)
- Maria Koltowska-Haggstrom (Proper Medical Writing Warsaw, Poland)
- Laura Collada Ali (Teksema, Cogne, Italy)
- Simon Page (Cambridge Medical Communication Ltd, Cambridge, UK)
- Hervé Maisonneuve (Freelance, Lyon, France)
- Satyen Shenoy (Describe Scientific Writing & Communications, Cologne, Germany)
- Claire Gudex (Klinisk Institut, Odense, Denmark)
- Evguenia Alechine (Epsilon Scientific Communication, Buenos Aires, Argentina)
- Beatrix Doerr
Ad-hoc Editors:
- Amy Whereat (SpeaktheSpeech Consulting, Asnieres sur Seine, France)
Editor Emeritus:
- Elise Langdon-Neuner (Medical University of Vienna, Austria)