As modern medical writers, we face a changing communication landscape greatly altered by the arrival of the internet and the rise of social media. This article provides insights on how to keep pace and what options you have to make your written content more visually attractive. Graphical abstracts or infographics are effective visuals to capture attention, enhance comprehension, and increase information recall. Online tools like Mind the Graph or Piktochart provide a great base to get you started in the creation of your own powerful visuals without having to involve a graphic designer. The importance of promoting content, e.g., through social media, is highlighted, as this will help you to attract and reach your target audience in the crowded online space packed with information competing for attention.
Editor-in-Chief
Co-Editors
Managing Editor
Victoria White
Associate Editors
Section Editors
Biotechnology
Digital Communication
EMWA News
Gained in Translation
Getting Your Foot in the Door
Good Writing Practice
In the Bookstores
Manuscript Writing
Medical Communications/Writing for Patients
Medical Devices
My First Medical Writing
News from the EMA
Out on Our Own
Pharmacovigilance
Regulatory Matters
Regulatory Public Disclosure
Teaching Medical Writing
The Crofter: Sustainable Communications
Veterinary Writing
Editors Emeritus
Lay out Designer
Chris Monk