A picture is worth a thousand words

Katja Martin

Volume 29, Issue 1 - Visual Communications

A picture is worth a thousand words

Author: Katja Martin

Abstract

As modern medical writers, we face a changing communication landscape greatly altered by the arrival of the internet and the rise of social media. This article provides insights on how to keep pace and what options you have to make your written content more visually attractive. Graphical abstracts or infographics are effective visuals to capture attention, enhance comprehension, and increase information recall. Online tools like Mind the Graph or Piktochart provide a great base to get you started in the creation of your own powerful visuals without having to involve a graphic designer. The importance of promoting content, e.g., through social media, is highlighted, as this will help you to attract and reach your target audience in the crowded online space packed with information competing for attention.

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References

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Volume 29, Issue 1 - Visual Communications

A picture is worth a thousand words

Author: Katja Martin

Abstract

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