Medical Writing Visual Communications How and why it works: The principles and history behind visual communication

Volume 29, Issue 1 - Visual Communications

How and why it works: The principles and history behind visual communication


"“A picture is worth a thousand words” – a familiar adage, and the reason why newspaper articles are commonly accompanied by photographs and infographics. Scientific publications are no different, so medical writers are frequently asked to contribute to the design of figures and visuals. There is therefore a growing need for medical writers to expand their skills to include designing graphical abstracts, scientific figures, and infographics. This article explains the basis of visual perception and information archi tecture, provides some examples of biomedical information design, and explains how aspects of design theory can be applied to create effective infographics and other visuals.

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President's Message
Medical illustration in the 21st century and beyond
Visualisations in science communication: Friend or foe?
How and why it works: The principles and history behind visual communication
Get your (visual) act together: Optimising the design of labels and arrows in medical illustrations
A picture is worth a thousand words
The evolution of the scientific poster: From eye-sore to eye-catcher
Leveraging infographics in study schemas
Enhancing accessibility of study data: The development of a graphical abstract for lay summaries of clinical trial results
Connecting medical writers in Portugal through visual communication
Clinical trial design: Considerations for medical writers developing clinical trial protocols
Planting a “non-biological” seed – will this meme persist?
Regulatory Matters
News from the EMA
Journal Watch
Getting Your Foot in the Door
Veterinary Medical Writing
Good Writing Practice
Medical Writing Humour
Out on our Own

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