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Pleasing the reader by pleasing the eye—Part 1 The role of format and design in readability - Volume 21, Issue

Whoever writes wants to be read. Yet, even if we succeed in creating an informative, logically structured, and adequately worded text tailored to our target audience, i.e., text we consider to have an adequate level of readability, our documents may…

Pleasing the reader by pleasing the eye—Part 2 Page layout and readability - Volume 22, Issue

The purpose of page layout is to consciously arrange text and graphics on a page in a way that supports the reading process and allows the reader to effortlessly follow the flow of information. It should blend words and images into an effective…

How and why it works: The principles and history behind visual communication - Volume 29, Issue

"“A picture is worth a thousand words” – a familiar adage, and the reason why newspaper articles are commonly accompanied by photographs and infographics. Scientific publications are no different, so medical writers are frequently asked to…

A picture is worth a thousand words - Volume 29, Issue

As modern medical writers, we face a changing communication landscape greatly altered by the arrival of the internet and the rise of social media. This article provides insights on how to keep pace and what options you have to make your…

The evolution of the scientific poster: From eye-sore to eye-catcher - Volume 29, Issue

Despite the rise of social media, high-speed internet, and teleconference software, conferences seem to be here to stay. But what is their purpose? Networking. So why then do we design conference posters in a way that makes people run away from…

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Medical Writing is a quarterly publication that aims to educate and inform medical writers in Europe and beyond. Each issue focuses on a specific theme, and all issues include feature articles and regular columns on topics relevant to the practice of medical writing. We welcome articles providing practical advice to medical writers; guidelines and reviews/summaries/updates of guidelines published elsewhere; original research; opinion pieces; interviews; and review articles.

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