Medical Writing Writing Matters Pleasing the reader by pleasing the eye—Part 1 The role of format and design in readability

Volume 21, Issue 3 - Writing Matters

Pleasing the reader by pleasing the eye—Part 1 The role of format and design in readability

Abstract

Whoever writes wants to be read. Yet, even if we succeed in creating an informative, logically structured, and adequately worded text tailored to our target audience, i.e., text we consider to have an adequate level of readability, our documents may still go unread—or read with antipathy. Next to linguistic factors, therefore, there is a wide range of other aspects determining how well we understand a text, including layout, typography, or cultural adequacy. Documents people can use effectively and with ease have language, graphics, and design combine into a harmonious whole. Good design helps arouse interest and singles a text out from many others that vie for our attention. In short, good design is no luxury. This article is the first in a series of assays on the role of format and design in readability. Rather than attempting to transform writers into graphics designers, the goal is to have writers see the beauty of layout and typography and have them harmoniously blend with the content to be conveyed.

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Articles

Writing Matters
Message from the President
EMWA news
Getting what you want from your scientific writing: tips for writing clearly
What's your problem? A practical approach to scientific document design
The joys of outlining in medical writing
Pleasing the reader by pleasing the eye—Part 1 The role of format and design in readability
Writing visually for medical writers
Quality control: getting the best out of your review
Pharmaceutical medical writing competencies: Comparing self-perception with employers' expectations
In the Bookstores
Journal Watch
The Webscout
Manuscript Writing
Regulatory writing
English Grammar and Style
Out On Our Own
Gained in Translation

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Raquel Billiones

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Evguenia Alechine

Jonathan Pitt

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Victoria White

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Alicia Waltman

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Anuradha Alahari

Jennifer Bell

Clare Chang

Barbara Grossman

Daniela Nakagawa

Joselita T. Salita

Petal Smart

Amy Whereat

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Nicole Bezuidenhout 

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Somsuvro Basu

EMWA News       

Aurélie Gobet / Paolo Rega

Gained in Translation

Ivana Turek

Getting Your Foot in the Door

Wendy Kingdom / Amy Whereat

Good Writing Practice

Alison McIntosh / Stephen Gilliver

In the Bookstores

Maria Kołtowska-Häggström

Lingua Franca and Beyond

Phil Leventhal

Manuscript Writing

Lisa Chamberlain-James

Medical Communications/Writing for Patients

Namrata Upadhyay

Medical Devices

Evguenia Alechine

My First Medical Writing

Anuradha Alahari

News from the EMA

Laura Kehoe

Out on Our Own

Tiziana von Bruchhausen

Pharmacovigilance

Jennifer Morris

Regulatory Matters

Sam Hamilton

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Claire Gudex

Teaching Medical Writing

Kimi Uegaki

The Crofter: Sustainable Communications

Jennifer Bell / Louisa Marcombes

Veterinary Writing

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Elise Langdon-Neuner

Phil Leventhal

Lay out Designer

Chris Monk