Michelle Guillemard

Contributions

Addressing vaccine hesitancy in writing: How has COVID-19 changed hesitancy communication, and what works? - Volume 30, Issue 4

To address vaccine hesitancy in writing, it is important to put yourself in your reader’s shoes, demonstrate an understanding of the hesitancy, and form an effective response using evidence-based writing techniques, clear communication, courtesy,…

How to write about coronavirus: Best practices for health writers - Volume 30, Issue 4

FOCUS ON FACTS AND EVIDENCE-BASED REPORTING  what we know, not what we think might happen AVOID FEAR-MONGERING watch your language

Getting Your Foot in the Door - Volume 29, Issue 3

Once again, we have two incredible stories in this edition of GYFD. Priyanka shares with us her amazing story and the creative strategy she pursued to get a much needed industry job in corona times.

Addressing vaccine hesitancy in writing - Volume 27, Issue 1

Since the infamous article by Wakefield et al. was published in 1998, diseases once nearly eradicated are re-emerging. As a result, research has focused on communication strategies that can successfully combat vaccine hesitancy. Current research…

Three strategies to help you write clearly for a lay audience - Volume 26, Issue 1

When writing health and medical content for a lay audience, it is important to think beyond simply writing well. Defining your ideal readers, reducing medical jargon, and producing a well-formatted piece of work  can all enhance your reader’s…

Is cheap outsourcing a threat to your career? - Volume 24, Issue 3

Many writers are concerned that the rise of cheap freelance medical content outsourcing will be a threat to their careers. Yet while outsourcing may be a cheaper option, there is no guarantee that the quality will be superior. There are also…

What every medical writer needs to know - Volume 23, Issue 2

A medical writer is never done with learning. In the fast-paced world of online communications, learning means getting involved in the digital environment and using tools like social media, websites, and blogs to enhance your online presence and…