Volume 30, Issue 4 - Medical journalism
Addressing vaccine hesitancy in writing: How has COVID-19 changed hesitancy communication, and what works?
Author: Michelle Guillemard
Abstract
To address vaccine hesitancy in writing, it is important to put yourself in your reader’s shoes, demonstrate an understanding of the hesitancy, and form an effective response using evidence-based writing techniques, clear communication, courtesy, and empathy. This article examines practical ways to achieve these objectives
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