Medical Writing Biotechnology How to get your writing found: Why medical writers and academics need to use search engine optimisation
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Volume 32, Issue 4 - Biotechnology

How to get your writing found: Why medical writers and academics need to use search engine optimisation

Abstract

Search engine optimisation (SEO) is the process of optimising your writing so that it can be found easily on the internet. There are five key steps that you can take to increase the discoverability of your work, which will be discussed below. These are:

  1. Choose your keywords carefully;
  2. Optimise your title;
  3. Optimise your abstract;
  4. Use your keywords throughout your article; and
  5. Build links to your work.


It is important to consider SEO when creating all types of medical writing that will be available on the internet. However, while SEO is important for the discoverability of your work it should never outweigh the importance of good scientific practice and publication.

Medical Writing. 2023;32(4):56–58. https://doi.org/10.56012/fvxn4035

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Editor-in-Chief

Raquel Billiones

Co-Editors

Evguenia Alechine

Jonathan Pitt

Managing Editor

Victoria White

Associate Editors

Anuradha Alahari

Jennifer Bell

Nicole Bezuidenhout

Claire Chang

Barbara Grossman

Sarah Milner

John Plant

Sampoorna Rappaz

Amy Whereat

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Daniela Kamir

AI/Automation

Jennifer Bell

Biotechnology

Nicole Bezuidenhout 

Digital Communication

Somsuvro Basu

EMWA News 

Ana Sofia Correia 

Gained in Translation

Ivana Turek

Getting Your Foot in the Door

Wendy Kingdom / Amy Whereat

Good Writing Practice

Alison McIntosh 

In the Bookstores

Maria Kołtowska-Häggström

Lingua Franca and Beyond

Phil Leventhal

Manuscript Writing

Lisa Chamberlain-James

Medical Communications/Writing for Patients

Payal Bhatia

Medical Devices

Evguenia Alechine

My First Medical Writing

Anuradha Alahari

News from the EMA

Laura Kehoe

Out on Our Own

Tiziana von Bruchhausen

Pharmacovigilance

Clare ChangZuo Yen Lee 

Regulatory Matters

Sam Hamilton

Regulatory Public Disclosure

Claire Gudex

Teaching Medical Writing

Kimi Uegaki

The Crofter: Sustainable Communications

Louisa Marcombes

Veterinary Writing

Editors Emeritus

Elise Langdon-Neuner

Phil Leventhal

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Chris Monk