Why would the healthcare industry need a doughnut? - Volume 30, Issue

Doughnut economics provides a new framework for sustainable development, by balancing the ecological boundaries of the planet with the social boundaries of humanity. The framework provides a valuable opportunity for the healthcare industry to…

Medical decision making at the individual and population level: The increasing role of evidence - Volume 30, Issue

The major change in medical decision making over the last 50 years has been the realisation that treatment decisions would be improved if doctors’ existing knowledge was supplemented by evidence generated systematically through health services…

Medical illustration in the 21st century and beyond - Volume 29, Issue

This paper provides an overview of contemporary medical illustration; the role of the modern medical illustrator is examined, including who they are likely to work for and with, as well as the range of media and technology employed. The…

Digital Communication - Volume 30, Issue

The past two years have confronted humanity with a variety of unprecedented challenges due to the far-reaching COVID-19 pandemic. In response to this tragedy have come monumental new advances in science and technology – namely the vaccines developed…

Editorial - Volume 31, Issue

Medical devices are at the core of healthcare forming a large share of the global healthcare market. With consistent advances in technology, MedTech is enhancing our lives more so now than a few decades ago owing to accelerated digitisation and…

Out On Our Own - Volume 24, Issue

Editorial

All of us are aware by now that we can't live without technology and not only at work. With advice, aids, appliances and apps in abundance, we are at the point where we can't see the wood for the trees. Thank goodness we have advice from M…

Using social media as the patient's voice in the benefit-risk assessment of drugs: Are we ready? - Volume 24, Issue

There is no doubt that the public interest in healthcare-related issues is growing. This, coupled with the surge in the use of social media, leaves the pharmaceutical industry with a set of unique opportunities and challenges. The screening and…

The PROMIS of electronic patient-reported outcomes - Volume 27, Issue

Paper-based questionnaires are in widespread use for patient-reported outcomes, but they can be an inefficient way of collecting patient data. Electronic patient-reported outcomes are of wide interest and have the potential to drastically change…

Crowdpower in the era of ‘health 2.0’ - Volume 21, Issue

Members of the social web are increasingly banding together and using web 2.0 technologies to actively participate in their own healthcare (‘health 2.0’). This article gives an overview of how ‘crowdpower’ is impacting the field of healthcare, above…

The moving image and your business - Volume 21, Issue

Using online video to promote business is widespread, but the skills required to make effective use of the medium are relatively rare. Dr Phil Moran discusses some basic ways to improve video production, ranging from advice on the technology through…