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How to write for health websites - Volume 30, Issue

Medical writing for the internet is unique because of the way people find and consume online content. Unlike with a medical brochure handed to someone by their doctor or a hard copy of the latest health book that they’ve purchased, individuals are…

The perils of the unknown: Missing data in clinical studies - Volume 27, Issue

The phenomenon of missing data is ubiquitous in clinical studies. Both the extent of missing data and the structure of missing data can introduce bias into study results and lead to wrong conclusions. Medical writers should be aware of the extent of…

Comics aren't just for kids: Using cartoons in medical communications - Volume 30, Issue

Comics aren’t just for kids. They’re a provo - cative, entertaining, and storytelling medium powerful enough to captivate people of all ages, all languages, and all cultures – no small feat in today’s era of instant gratification. To engage our…

How to get your writing found: Why medical writers and academics need to use search engine optimisation - Volume 32, Issue

Search engine optimisation (SEO) is the process of optimising your writing so that it can be found easily on the internet. There are five key steps that you can take to increase the discoverability of your work, which will be discussed below. These a…

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Medical Communications and Writing for Patients - Volume 28, Issue

The more eagle eyed among you will have noticed that we are changing the title of this section to “Medical Communications and Writing for Patients”. Not the shortest of titles, I know, but hopefully it is a more accurate reflection of the content…

Digital Communication - Volume 30, Issue

Digital communication – bringing us closer Digital or online communication is second nature to us all – with more than half of the global population active on the internet, a world without it seems unimaginable. In recent years, digital…

Quality control: getting the best out of your review - Volume 21, Issue

In medical writing, quality control (QC) means ensuring that a document's content, style, and format are of high quality. This does not just ‘happen’ but is the result of a systemic QC review. These reviews are critical because mistakes can cause…

Localisation of promotional materials for pharma - Volume 33, Issue

Unwarranted changes by the client, lengthy approvals, and multiple rounds of revision – localisation of promotional materials for pharmaceutical companies can become a nightmare if the localisation specialist is unaware of heavy regulations in the…

EMWA news - Volume 21, Issue

News from the EMWA Website Manager New role At the recent EMWA conference held in Cyprus, I assumed the position of EMWA Website Manager. While this is a daunting task, it is a challenge I am pleased to take on. To ensure that I was in a…

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Scope

Medical Writing is a quarterly publication that aims to educate and inform medical writers in Europe and beyond. Each issue focuses on a specific theme, and all issues include feature articles and regular columns on topics relevant to the practice of medical writing. We welcome articles providing practical advice to medical writers; guidelines and reviews/summaries/updates of guidelines published elsewhere; original research; opinion pieces; interviews; and review articles.

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