Medical writing for the internet is unique because of the way people find and consume online content. Unlike with a medical brochure handed to someone by their doctor or a hard copy of the latest health book that they’ve purchased, individuals are not invested in reading online content word-forword in a distraction-free environment. There are many strategies medical writers can employ to create excellent content for health websites that makes it more likely to get readers’ attention, keep it, and get them to interact or engage with the content. One of the main things to keep in mind is that each website has a unique goal and target audience that is often much more specific than simply the general public.