Medical Writing Medical journalism How to write for health websites

Volume 30, Issue 4 - Medical journalism

How to write for health websites


Medical writing for the internet is unique because of the way people find and consume online content. Unlike with a medical brochure handed to someone by their doctor or a hard copy of the latest health book that they’ve purchased, individuals are not invested in reading online content word-forword in a distraction-free environment. There are many strategies medical writers can employ to create excellent content for health websites that makes it more likely to get readers’ attention, keep it, and get them to interact or engage with the content. One of the main things to keep in mind is that each website has a unique goal and target audience that is often much more specific than simply the general public.

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Medical journalism in a new era
From the Editor - On journalism, the Nobel Peace Prize, and the paths we travel by
How to write about coronavirus: Best practices for health writers
Addressing vaccine hesitancy in writing: How has COVID-19 changed hesitancy communication, and what works?
Comics aren't just for kids: Using cartoons in medical communications
Tweeting publications: A short DIY guide to Twitter copywriting for medical writers
How to write for health websites
Plain language summaries of publications: What has COVID-19 taught us?
Science communication: A guide to creating online scientific content that engages
Sustainable development, climate emergency, and journalism: The emerging role of medical writers
News from the EMA
Digital Communication
Regulatory Matters
Medical Writing Humour
Veterinary Medical Writing
Medical Communications and Writing for Patients
Good Writing Practice
The Crofter: Sustainable Communications
News and Notes from the World of Medical Writing
Out on Our Own


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Editoral Board


Raquel Billiones


Evguenia Alechine

Jonathan Pitt

Managing Editor

Victoria White

Deputy Managing Editor

Alicia Brooks Waltman

Associate Editors

Anuradha Alahari

Jennifer Bell

Nicole Bezuidenhout

Claire Chang

Barbara Grossman

Sarah Milner

John Plant

Sampoorna Rappaz

Amy Whereat

Section Editors

Daniela Kamir


Jennifer Bell


Nicole Bezuidenhout 

Digital Communication

Somsuvro Basu

EMWA News 

Ana Sofia Correia 

Gained in Translation

Ivana Turek

Getting Your Foot in the Door

Wendy Kingdom / Amy Whereat

Good Writing Practice

Alison McIntosh 

In the Bookstores

Maria Kołtowska-Häggström

Lingua Franca and Beyond

Maddy Dyer


Lisa Chamberlain-James

Medical Communications/Writing for Patients

Payal Bhatia

Medical Devices

Evguenia Alechine

My First Medical Writing

Anuradha Alahari

News from the EMA

Adriana Rocha


Tiziana von Bruchhausen


Clare ChangZuo Yen Lee 

Regulatory Matters

Sam Hamilton

Regulatory Public Disclosure

Claire Gudex

Teaching Medical Writing

Louisa Ludwig-Begall / Sarah Kabani

The Crofter: Sustainable Communications

Louisa Marcombes

Veterinary Writing

Editors Emeritus

Elise Langdon-Neuner

Phil Leventhal

Layout Designer

Chris Monk