Volume 30, Issue 4 - Medical journalism
Comics aren't just for kids: Using cartoons in medical communications
Author: Era Mae Ferron
Abstract
Comics aren’t just for kids. They’re a provo - cative, entertaining, and storytelling medium powerful enough to captivate people of all ages, all languages, and all cultures – no small feat in today’s era of instant gratification. To engage our audience, medical writers and journalists can use graphic medicine – the intersection of comics and healthcare discourse. I produced a graphic medicine comic about a cosmetic procedure, the Vampire Facial, and applied five authenti - cation strategies to gain my audience’s trust in this promising communication medium.
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