Medical Writing Social media From the Editor - On social media: Once a passive observer – now an active user

Volume 30, Issue 1 - Social media

From the Editor - On social media: Once a passive observer – now an active user


It is with great pleasure that I write my first editorial for this amazing issue on social media. The idea of this issue came to me in 2019, inspired by two special colleagues.

I had social media accounts even before I became a medical writer. I recall setting up a Facebook account in 2005 and a Twitter account in 2006. This was followed by LinkedIn a few years later when I started freelancing. Take note – I said I had the accounts. But I seldom, if ever, posted anything. I was more of a passive observer who viewed social media as a frivolous pastime. It wasn’t until 2019 that I became an active user.

When I met Melvin Sanicas, MD, in 2019 (see interview p. 16), he was already a social media powerhouse, strongly advocating for science. In a kind of “reverse mentorship”, millennial Melvin encour aged me, a boomer, to share on LinkedIn topics I feel strongly about, including planetary health, sustainability, and research transparency.

Diana Ribeiro helped me take my LinkedIn activities to the next level. When I first met her at the 2019 autumn EMWA conference in Malmö, Sweden, she introduced me to the concept of pre - scheduling social media posts (check out Mariana Rickmann’s article on the topic on p. 40). She even followed up a few days later with a self-made “how to” video clip, the kind that even dummies like me could follow step by step. I was hooked, and the idea of a social media issue of Medical Writing was born. And Diana was the ideal guest editor.

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Social Media
From the Editor - On social media: Once a passive observer – now an active user
President’s Message
But it is work: My perspective on social media
Capitalising on social media marketing to raise confidence in COVID-19 public health information and vaccines
Sleepless in times of COVID-19
Challenges of working from home during the COVID-19 pandemic: A survey to inform working practices
Social media video content for the healthcare industry
A wonderful "Medium" for medical writers
Social media scheduling: How not to spam your followers
Social media and the rise of predatory journals: A case report
Social media, communication challenges, and the role of a scientific writer in standing up for science
Social media and altmetrics: The pharma perspective
News from the EMA
Medical Devices
Veterinary Medical Writing
Regulatory Matters
Medical Communications and Writing for Patients
Good Writing Practice
The Crofter: Sustainable Communications
Getting Your Foot in the Door
Out on Our Own


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Editoral Board


Raquel Billiones


Evguenia Alechine

Jonathan Pitt

Managing Editor

Victoria White

Deputy Managing Editor

Alicia Brooks Waltman

Associate Editors

Anuradha Alahari

Jennifer Bell

Nicole Bezuidenhout

Claire Chang

Barbara Grossman

Sarah Milner

John Plant

Sampoorna Rappaz

Amy Whereat

Section Editors

Daniela Kamir


Jennifer Bell


Nicole Bezuidenhout 

Digital Communication

Somsuvro Basu

EMWA News 

Ana Sofia Correia 

Gained in Translation

Ivana Turek

Getting Your Foot in the Door

Wendy Kingdom / Amy Whereat

Good Writing Practice

Alison McIntosh 

In the Bookstores

Maria Kołtowska-Häggström

Lingua Franca and Beyond

Maddy Dyer


Lisa Chamberlain-James

Medical Communications/Writing for Patients

Payal Bhatia

Medical Devices

Evguenia Alechine

My First Medical Writing

Anuradha Alahari

News from the EMA

Adriana Rocha


Tiziana von Bruchhausen


Clare ChangZuo Yen Lee 

Regulatory Matters

Sam Hamilton

Regulatory Public Disclosure

Claire Gudex

Teaching Medical Writing

Louisa Ludwig-Begall / Sarah Kabani

The Crofter: Sustainable Communications

Louisa Marcombes

Veterinary Writing

Editors Emeritus

Elise Langdon-Neuner

Phil Leventhal

Layout Designer

Chris Monk