It is with great pleasure that I write my first editorial for this amazing issue on social media. The idea of this issue came to me in 2019, inspired by two special colleagues.
I had social media accounts even before I became a medical writer. I recall setting up a Facebook account in 2005 and a Twitter account in 2006. This was followed by LinkedIn a few years later when I started freelancing. Take note – I said I had the accounts. But I seldom, if ever, posted anything. I was more of a passive observer who viewed social media as a frivolous pastime. It wasn’t until 2019 that I became an active user.
When I met Melvin Sanicas, MD, in 2019 (see interview p. 16), he was already a social media powerhouse, strongly advocating for science. In a kind of “reverse mentorship”, millennial Melvin encour aged me, a boomer, to share on LinkedIn topics I feel strongly about, including planetary health, sustainability, and research transparency.
Diana Ribeiro helped me take my LinkedIn activities to the next level. When I first met her at the 2019 autumn EMWA conference in Malmö, Sweden, she introduced me to the concept of pre - scheduling social media posts (check out Mariana Rickmann’s article on the topic on p. 40). She even followed up a few days later with a self-made “how to” video clip, the kind that even dummies like me could follow step by step. I was hooked, and the idea of a social media issue of Medical Writing was born. And Diana was the ideal guest editor.
Gained in Translation
Getting Your Foot in the Door
Good Writing Practice
In the Bookstores
Medical Communications/Writing for Patients
My First Medical Writing
News from the EMA
Out on Our Own
Regulatory Public Disclosure
Teaching Medical Writing
The Crofter: Sustainable Communications