Social media

“For many people, the internet can feel like a lonely place. It can feel like… a big, endless, expansive void where you can constantly call out to it but no one’s ever listening. But… I found, in sharing my feelings with the void, eventually the void started to speak back”.1

This excerpt from Jonny Sun’s TED Talk crystallises the otherworldliness of the internet, especially what is found in social media (SoMe) platforms. Each with its own set of rules, particular vocabulary, and different dwellers; SoMe vastness can be hard to navigate.

Still, all the different platforms can become a place of gathering and sharing, where we can find like-minded people and amplify our voice beyond the limits of physical reach. One can learn a new skill, keep in touch with loved ones, and even grow a business with the help of SoMe. For medical writers, SoMe can alleviate the isolation that comes from working in their home offices, help them to have a chat with distant colleagues, or share a laugh over some nerdy wordplay.