Medical Writing Social media Out on Our Own

Volume 30, Issue 1 - Social media

Out on Our Own



Welcome readers,

I’ve lost count how many times people ask me, what is a medical writer? And it isn’t just my mum and aunt who ask me such a question; medical doctors, PhD students, and academic professors are often surprised that medical writers exist and do what we do. In the current times, medical writers are needed now more than ever to help disseminate accurately and concisely, especially in layperson terms, what is happening in the scientific world. Sara Ferrão, this issue’s author on that topic, tells us how she discovered the profession and gives a useful summary of the pros and cons of being a freelance medical writer, and the difficulties faced during the pandemic. As she states, perhaps for most freelancers our working environment and situation hasn’t been dramatically affected by the pandemic; we’re used to working from home, dealing with clients remotely, juggling schedules. But it’s not all plain sailing. As a freelancer, there are many challenges one must face, as well. We usually discuss these types of dilemmas in our Freelance Business Forum at the EMWA Congress; in fact, Sara was the discussion moderator for this topic at the virtual congress in November. If you’re reading this tossing with the idea of being a freelancer, then check out her pros and cons list and head to the freelancer resource page for more tips.

We’ve entered 2021 and we’re all praying for a better year than the previous one. I hope this issue reaches you well and soon we’ll be chatting together at an EMWA Congress; fingers crossed for Cascais.

Until then, stay safe.

Laura A. Kehoe

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Social Media
From the Editor - On social media: Once a passive observer – now an active user
President’s Message
But it is work: My perspective on social media
Capitalising on social media marketing to raise confidence in COVID-19 public health information and vaccines
Sleepless in times of COVID-19
Challenges of working from home during the COVID-19 pandemic: A survey to inform working practices
Social media video content for the healthcare industry
A wonderful "Medium" for medical writers
Social media scheduling: How not to spam your followers
Social media and the rise of predatory journals: A case report
Social media, communication challenges, and the role of a scientific writer in standing up for science
Social media and altmetrics: The pharma perspective
News from the EMA
Medical Devices
Veterinary Medical Writing
Regulatory Matters
Medical Communications and Writing for Patients
Good Writing Practice
The Crofter: Sustainable Communications
Getting Your Foot in the Door
Out on Our Own


The Write Stuff Archive Contact Instructions for Authors Article Template (Word) Journal Policies

Editoral Board


Raquel Billiones


Evguenia Alechine

Jonathan Pitt

Managing Editor

Victoria White

Deputy Managing Editor

Alicia Brooks Waltman

Associate Editors

Anuradha Alahari

Jennifer Bell

Nicole Bezuidenhout

Claire Chang

Barbara Grossman

Sarah Milner

John Plant

Sampoorna Rappaz

Amy Whereat

Section Editors

Daniela Kamir


Jennifer Bell


Nicole Bezuidenhout 

Digital Communication

Somsuvro Basu

EMWA News 

Ana Sofia Correia 

Gained in Translation

Ivana Turek

Getting Your Foot in the Door

Wendy Kingdom / Amy Whereat

Good Writing Practice

Alison McIntosh 

In the Bookstores

Maria Kołtowska-Häggström

Lingua Franca and Beyond

Maddy Dyer


Lisa Chamberlain-James

Medical Communications/Writing for Patients

Payal Bhatia

Medical Devices

Evguenia Alechine

My First Medical Writing

Anuradha Alahari

News from the EMA

Adriana Rocha


Tiziana von Bruchhausen


Clare ChangZuo Yen Lee 

Regulatory Matters

Sam Hamilton

Regulatory Public Disclosure

Claire Gudex

Teaching Medical Writing

Louisa Ludwig-Begall / Sarah Kabani

The Crofter: Sustainable Communications

Louisa Marcombes

Veterinary Writing

Editors Emeritus

Elise Langdon-Neuner

Phil Leventhal

Layout Designer

Chris Monk