How to combat medical misinformation with a sound content strategy

Diana Ribeiro; Mathew Wong

Volume 28, Issue 3 - Trends in medical writing

How to combat medical misinformation with a sound content strategy

Authors: Diana Ribeiro, Mathew Wong

Abstract

In our post-truth era of media and communications, implementing a sound content strategy can help your message reach the right individuals. It is time for experts and healthcare companies to lead the change as ethical and credible sources of knowledge. In this article, we provide insights about the importance of content strategy, and how collectively, we as medical writers must use our expertise to communicate complex concepts and motivate a change of opinion.

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References

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Mental Health Foundation. Mental Health Awareness Week. [cited 2019 Jul 19]. Available from: https://www.mentalhealth.org.uk/ campaigns/mental-health-awareness-week.
Lerner JS, Li Y, Piercarlo V, Kasam KS. Emotion and Decision Making. Annu Rev Psychol. 2014;66:799–823.

Volume 28, Issue 3 - Trends in medical writing

How to combat medical misinformation with a sound content strategy

Authors: Diana Ribeiro, Mathew Wong

Abstract

References

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