Medical Writing Trends in medical writing How to combat medical misinformation with a sound content strategy
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Volume 28, Issue 3 - Trends in medical writing

How to combat medical misinformation with a sound content strategy

Abstract

In our post-truth era of media and communications, implementing a sound content strategy can help your message reach the right individuals. It is time for experts and healthcare companies to lead the change as ethical and credible sources of knowledge. In this article, we provide insights about the importance of content strategy, and how collectively, we as medical writers must use our expertise to communicate complex concepts and motivate a change of opinion.

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References

  1. Content Marketing Institute. The History of Content Marketing. 2016 [cited 2019 Apr 29]. Available from: https://contentmarketinginstitute.com/ 2016/07/history-content-marketing/.
  2. Johnson & Johnson. Methods of antiseptic wound treatment. New York: Johnson & Johnson; 1888 Available from: https://openlibrary.org/books/ OL24446970M/Modern_methods_of_ antiseptic_ wound_treatment.
  3. Mental Health Foundation. Mental Health Awareness Week. [cited 2019 Jul 19]. Available from: https://www.mentalhealth.org.uk/ campaigns/mental-health-awareness-week.
  4. Lerner JS, Li Y, Piercarlo V, Kasam KS. Emotion and Decision Making. Annu Rev Psychol. 2014;66:799–823.

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Articles

Introduction
President's Message
EMWA News
Omics in silico and other trends in biomedical research: Impact on how and what we write
Catching the wave of lifestyle medicine
Artificial intelligence – will we be replaced by robots?
Now more than ever, scientists must speak up for science
When less is more: Medical writers as guardians of curated content
Predatory publishing – what medical communicators need to know
AMWA – EMWA – ISMPP Joint Position Statement on Predatory Publishing
How to combat medical misinformation with a sound content strategy
Subcontracting: Not for the faint of heart
Lay summaries and writing for patients: Where are we now and where are we going?
Clinical trial disclosure: Perspective from a medical writer for a contract research organisation
The 360° approach to authoring risk management plans
Trends in regulatory writing: A brief overview for aspiring medical writers
The medical writing landscape in China
News from the EMA
Regulatory Matters
Medical Communications and Writing for Patients
In the Bookstores
Getting Your Foot in the Door
Veterinary Medical Writing
Medical Devices
My First Medical Writing
Journal Watch
Good Writing Practice
Regulatory Public Disclosure
Out on Our Own

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