Subcontracting can be the answer to a successful freelancer’s prayers, or the opportunity to work harder than you have ever worked before for less money than you made when you were a struggling newbie. The potential advantages of subcontracting are numerous, including being able to meet more of your clients’ needs, expanding your reputation and your repertoire, reducing your personal writing workload, and making more money – even while you are sleeping. But the potential disadvantages of subcontracting are also numerous and very real. Subcontracting puts your reputation on the line and out of your hands and exponentially increases your risk for problems ranging from cash flow and liability exposure to conflicts of interest. Subcontracting is not a decision you make lightly, but neither was your decision to freelance. It might just be your opportunity to soar.
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